Microsoft offering McDonalds lunches

Microsoft is offering free lunch coupons at McDonalds for finnish users if they answer correctly to a small quiz at their website.
Links and correct answers are spreading like wildfire on IRC, forums, MSN, etc.

I wonder if Microsoft is going to have thousands and thousands of people answering the questions and getting a free lunch...

Reminds me of the campaign the finnish distributor of Pepsi had.. They had numbers in the Pepsi bottles which you could enter at their website. With something like 1000 numbers, you'd get a decent laptop.

What happened was that some people started hoarding Pepsi and Pepsi Max bottles so much, that they even ran out at some stores! The manufacturer hadn't expected this and called back the campaign earlier than they were going to. Probably because they were losing money.


It was actually possible for you to gain money by that. You'd buy the bottles, enter the codes and then sell the bottles cheaper than in stores.


If anyone from Finland happens to read this, here's the link to the quiz